Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the COVID-19 pandemic. Individuals with CF are required to social distance due to their genetic condition. AREA 23 recognized that a team of young CF teens and tweens could help other teens by banding together to share their lockdown tips, wisdom and support.
Integrated advertisement created by FCB Health, United States for Area 23, within the categories: Agency Self-Promo, Public Interest, NGO.