Filled by Palsy

Agency Network: 
November 2020


Every year, Portuguese People can donate 0,5% of their tax return to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because the Portuguese don't know how to do their taxes on their own.

In order to change that, we created a team of palsy accountants, trained by certified CPAs, that helped people fill their taxes in exchange for the assignment of their zero point five percent donation to APCL.

Integrated advertisement created by Havas, Portugal for APCL, within the category: Public Interest, NGO.

Advertising Agency: Havas Lisbon, Lisbon, Portugal
Executive Creative Director: Paulo Pinto
Creative Director: José Vieira
Copywriter: Ruben De Barros
Art Director: Alexandre Meneses, João Araújo
Account Team: Sergio Resende
PR Team: João Viegas
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