Agency Network: 
Published/Aired: 
December 2021
Anytime Fitness: Real AF
Anytime Fitness: Real AF
Anytime Fitness Integrated Ad - Real AF
Anytime Fitness Integrated Ad - Real AF

Description

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, launched an ambitious and bold marketing platform, integrated campaign, evolved brand identity and redesigned in-club experience. Just in time for New Year’s resolutions, the platform reflects a new brand and operational strategy while addressing the changing expectations of consumers.

Integrated advertisement created by Colle McVoy, United States for Anytime Fitness, within the categories: Health, Retail Services, Sports.

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