Agency Network: 
Published/Aired: 
September 2021

Description

A wine from Mendoza, Argentina, one of the main producers of wine in the world appeared on one of the latest Call Of Duty maps, and that generated a great stir on social media and within the gamer world. And in The Juju Argentina, we decided to do something about it.

Taking this as a starting point, The Juju partnered with Anfibio Vineria to produce “Wine of Duty” directly from Mendoza, the first wine born in the virtual world. In this way, anyone in the world can taste the flavor of a true Argentine Malbec.

“This is much more than real time, it is a new wine that respects the values of its label and origin. Now, those who want to know what the flavor of that wine is in the game will be able to find it at Anfibio vineria ”, commented Nicolás Zarlenga and Federico Plaza Montero, CCOs & Partner of The Juju Argentina.

For the launch of Wine of Duty The Juju launched an audiovisual piece where you can see how the boundaries between reality and fiction are more blurred than we imagine.

Integrated advertisement created by The Juju, Argentina for Anfibio Vinería, within the category: Alcoholic Drinks.

Advertising Agency: The Juju, Buenos Aires, Argentina
Production Company: Frsh
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