Agency Network: 
Published/Aired: 
April 2021

Description

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety.

This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly.

To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination.

Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Advertising Agency: BBDO New York, USA
Global Chief Creative Officer: David Lubars
SVP, Creative Director: Roberto Danino
SVP, Creative Director: Anne Lac
SVP, Creative Director: Gary Du Toit
SVP, Creative Director: Lance Vining
Copywriter (social): Ryan Sheehy
Copywriter (social): Emma Wren
Art Director (social): Tamara Yakov
SVP, Group Executive Producer: Alex Gianni
Associate Producer: Jason Guzman
Music Producer: Julia Millison
Business Affairs Manager: Kathleen Bannon
Account Manager: Sam Henderson
Senior Strategic Planner: Alexandra Britt
Production Company: Biscuit Filmworks
Director: Noam Murro
Partner/Managing Director: Shawn Lacy
Executive Producer: Andrew Travelstead
Producer: Emily Skinner
Head of Production: Sean Moody
Director of Photography: Eric Schmidt
Production Designer: Brock Houghton
Production Supervisor: Jennifer Berry
Editorial: Rock Paper Scissors East
Managing Director: Eve Kornblum
Producer: Lisa Barnable
Editor: Paul Hardcastle
Assistant Editor: Tom Mika
Flame Producer: Barbara Kontarovich
Flame Artist: Edward Reina
Color: Primary
Colorist: Daniel DeVue
Executive Producer: Thatcher Peterson
Producer: Jenny Bright
Mix: Heard City
Mixer: Tom Morris
Producer: Andi Lewis
Executive Producer: Sasha Awn, Jackie James
Managing Director: Gloria Pitagorsky
Music: Human
Composer: John Christopher Barnes
Creative Lead: Morgan Visconti
Executive Producer: James Dean Wells
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