An initiative by ACLU, I created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.
The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.
The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.
Integrated advertisement created by Miami Ad School, United States for American Civil Liberties Union, within the category: Public Interest, NGO.