Up Your Game

Agency Network: 
October 2021


Consumers are filled with endless potential, evolving moods and challenging goals. These change over time in different environments, and the Amazfit brand provides countless opportunities for its customers, demonstrating passion, spontaneity and optimism.
The smart tech brand launched the “Up Your Game” campaign, in tandem with its new brand upgrade. The campaign, championed by fashion designer Christian Cowan, unveiled Amazfit’s new series of smartwatches to the world that became available to buy in mid-october 2021.

Integrated advertisement created by Make Honey Ltd., United Kingdom for Amazfit, within the categories: Electronics, Technology, Fashion.

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