World's First Listenable And Playable Font

Agency Network: 
Published/Aired: 
March 2021
Amadeus: World's First Listenable And Playable Font
Amadeus: World's First Listenable And Playable Font
Amadeus: World's First Listenable And Playable Font
Amadeus: World's First Listenable And Playable Font
Amadeus: World's First Listenable And Playable Font
Amadeus: World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font
Amadeus Integrated Ad - World's First Listenable And Playable Font

Description

Imagine Amadeus Mozart asking you to come up with the most creative way to tell his story to the people. What would you do?

We created the world’s first playable and listenable font for Peter Shaffer’s famous play “Amadeus” to the Turkish audience.

We put this font at the heart of our communication campaign to introduce Peter Shaffer’s famous play “Amadeus” to the Turkish audience.

First, we created staff and put the Amadeus line in the middle of the four lines used as a guide to design the font. Then, we placed letters instead of notes.

We designed 14 different numbers and letters of the alphabet that match the notes and octaves on the staff. We created a font family of 574 characters for the alphabet consisting of 32 letters and 9 numbers. Putting the Amadeus font at the center of our campaign, our messages and headlines uniquely merged with Mozart’s music. While people read each word, they were also able to listen to the matched note.

Even the lost letters that Amadeus wrote 250 years ago turned into a unique piece with his notes. A pianist played Amadeus’s letters.

Integrated advertisement created by Happy People Project, Turkey for Amadeus, within the category: Recreation, Leisure.

Advertising Agency: Happy People Project, Turkey
Agency Co-Founders: Yaşar Akbaş, Orçun Onural
Creative Directors: Fırat Yıldız, Atilla Karabay, Serhan Acar
Concept / Art Director: Erhan Özden
Typographers: Erhan Özden, Oğuzhan Cengiz
Client Services: Gözde Nur Akbaş, Gizem Sarıkaya
Production: Kerem İlbeyli, Alev Cihan
Motion Designer: Ilgın Üze
Production Company: Anima İstanbul
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