Never Unsanitary

Agency Network: 
December 2017
Always: Never Unsanitary
Always: Never Unsanitary
Always Integrated Ad - Never Unsanitary
Always Integrated Ad - Never Unsanitary


Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a programme called Always Keeping Girls in School. This programme provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, we sent Always a direct mailer asking them to bring their programme to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg

Integrated advertisement created by Joe Public, South Africa for Always, within the category: Health.

Advertising Agency: Joe Public United, Johannesburg, South Africa
Group Chief Creative Officer: Pepe Marais
Executive Creative Director: Roanna Williams
Group Creative Head: Natalie Walker
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Account Manager: Kelly Bardon
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kleenex's picture

Solid idea.

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