Eat your way to a better planet

Agency Network: 
March 2021


The campaign, ‘Eat your way to a better planet’, created in collaboration with VMLY&R, shines a spotlight on how switching to Alpro’s plant-based foods – whether you become a plant-based barista with your morning coffee or switch up your afternoon cuppa – is a great way for consumers to help save the planet’s resources. The campaign demonstrates how each of us can join the movement by making the simple change and reinforces Alpro’s mission to source, produce and distribute in a sustainable way.

Integrated advertisement created by VMLY&R, United Kingdom for Alrpo, within the category: Food.

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