The True Nurse Stories

Campaign
Agency Network: 
Published/Aired: 
December 2020
Allegheny Health Network / Marvel: The True Nurse Stories
Allegheny Health Network Integrated Ad - The True Nurse Stories

Description

If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.

AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.

Integrated advertisement created by Doner, United States for Allegheny Health Network, within the categories: Health, Media, Public Interest, NGO.

Advertising Agency: Doner
SVP Brand Strategist: Shelby Rauen
Senior Social Strategist: Katie Pavlak
EVP Brand Leader: Pete Spender
SVP Brand Leader: Jamie Heberling
Assistant Account Executive: Skyler Mills
Global Chief Creative Officer: Eric Weisberg
EVP Executive Creative Director: Jon Krevolin
SVP Group Creative Director: Stephen Osterman
Copywriter: Burke DiPiazza
Art Director: Rob Reid
Art Director: Sara Showers
Copywriter: Jay Brockmeier
Project Manager: Eric Kanerva
Project Manager: Stacie Burgess
VP Executive Producer: Mike Stark
Social Producer: Brian Warneck
Art Producer: James LaMoreaux
Producer: Skylar Healy
SVP Director of Business Affairs: Sheryll Kollin
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