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Sustainability Score

Published/Aired: 
June 2019

Description

It’s hard to know if alcohol brands are sustainable or not since they’re not really providing you with any concrete information. They’re mostly just talking about what grapes the wine is or what city the brewery is from. With this campaign, Adnams giving their audience the information that they want and need, but they are also giving them a tool to find tasty and sustainable options for their drinkers.

Integrated advertisement created by Academy of Art University, United States for Adnams, within the category: Alcoholic Drinks.

Advertising School: Academy of Art University, USA
Instructor: Mark Edwards
Art Director: Johanna Granlund
Copywriter: Amanda Wennberg
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