Advertisement

#FilterTheFuture

Agency Network: 
Published/Aired: 
June 2019
Aditya Birla Group: #FilterTheFuture
Aditya Birla Group: #FilterTheFuture
Aditya Birla Group: #FilterTheFuture
Aditya Birla Group: #FilterTheFuture
Aditya Birla Group Integrated Ad - #FilterTheFuture
Aditya Birla Group Integrated Ad - #FilterTheFuture
Aditya Birla Group Integrated Ad - #FilterTheFuture
Aditya Birla Group Integrated Ad - #FilterTheFuture

Description

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna.
Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture.
The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature.
At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst.

Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Advertising Agency: Tonic Worldwide, India
Log in or register to post comments
kleenex's picture

Nice art work.

kleenex
Activity Score 58353
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%