Empathy Line

School: 
Published/Aired: 
July 2021
Adidas: Empathy Line
Adidas Integrated Ad - Empathy Line

Description

Adidas presents “Adidas Empathy”, a special edition of football cleats whose objective is to break this taboo by highlighting the weight of being gay in men's football in order to raise awareness and support each player to be able to publicly manifest their sexual orientation with pride.

Integrated advertisement created by Brother, Uruguay for Adidas, within the categories: Fashion, Public Interest, NGO, Retail Services.

Advertising School: Brother Montevideo, Montevideo, Uruguay
Copywriter: Leonardo Fernandez Chaves
Copywriter: Juan Sebástian Vallejo
Video Producer: Gabriela Pedreira
Art Director: Mateo López
Art Director: Yamil Sahid
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