October 2019
ACE Bakery: breadblox
ACE Bakery Integrated Ad - breadblox


There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. ​But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection – our mobile phones.​ That’s why artisanal bakery, ACE, invented the breadblox: a limited-edition, modern take on a breadbox that holds phones, not slices, so you can disconnect to truly connect. ​This beautifully designed countertop accessory silences nagging beeps and boops so you can break bread with loved ones, uninterrupted. With an overwhelming response to the product, ACE is working on a second run, but in the meantime, a waitlist can be joined at

Advertising Agency: Mosaic North America, Toronto, Canada
VP Executive Creative Director: Jess Willis
Creative Director, Art Director: Jason Soucé
Associate Creative Director, Copywriter: Sasha Newton
Senior Designer: Julia Hummel
Project Manager: Jess Disipio, Danielle Castellino
Sr. Director: Chris Desjardins
Account Director: Shannon Robinson, Nicole Bakker
Director, PR & Influencer: Erin Del Giudice
Innovation Studio: Wondermakr
Producer: Alice Pelot
Production: Makers
Agency Producer: Julia Morris, Jess Parsons
Line Producer: Shayda Omidvar
Director: Brad Dworkin
CGI & Animation Studio: Iamstatic
Executive Producer: Andria Minott
Director/Partner: Ron Gervais
Animation Director: Dave Greene
Audio House: Toronto Sound
Partner/Post Production: Aaron Gaistman
Print Manufacturer: Godin Productions
Partner: Kevin Godin
Photography Studio: Westside
Photographer: Vicky Lam
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