ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture.
Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks.
Integrated advertisement created by Triad, Slovakia for Absolut, within the category: Alcoholic Drinks.
Chief Creative & Strategy Director: Martin Woska
Creative Directors: Martin Woska, Vlado Kurek
Strategy: Alan Holub, Ján Papač
Copywriters: Vlado Kurek, Matúš Hliboký
Account Managers: Silvia Klimková, Zuzana Tvarošková
Art Directors: Csilla Polak, Adam Majko
Social Media Managers: Katarína Šebová, Alan Holub
Developers: Ján Timoranský, Roman Janajev
Film Production: Peter Hledík
Director: Pepe Ehrenberger
Photographer: Matúš Bence
Production: Viliam Jánošík, Katarína Chudá