Drink Responsibly, #LoveResponsibly

Agency Network: 
Published/Aired: 
March 2021
Absolut: Drink Responsibly, #LoveResponsibly
Absolut: Drink Responsibly, #LoveResponsibly
Absolut: Drink Responsibly, #LoveResponsibly
Absolut: Drink Responsibly, #LoveResponsibly
Absolut: Drink Responsibly, #LoveResponsibly
Absolut: Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly
Absolut Integrated Ad - Drink Responsibly, #LoveResponsibly

Description

Almost a year into the pandemic, at a time when nearly 40% of Americans report relationship strain, the campaign highlights snapshots of true love stories and inspires the world to love responsibly with respect and compassion.

Integrated advertisement created by Young Hero, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: Young Hero, Brooklyn, United States of America
Co-Founder & Executive Creative Director: Nick Panayotopoulos
Co-Founder & President: Roberto Max Salas
Co-Founder & Managing Partner: Zoë Bunyard
Executive Producer: Jason Puris
Post Producer: Kelly Zdanowicz
Copywriter: Adam Van Dusen
Art Director: Benson Rong
Jr. Designer: Corey Lynch
Motion Designer: Dara Hamidi
Designer: Nate Cepis
Production: Young Hero
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