Abaad Resource Center For Gender Equality

Lockdown. Not Lockup!

Lebanon
Agency Network: 
Publicis
Published/Aired: 
April 2020
Posted: 
June 16, 2020
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Integrated Lebanon Public Interest, NGO Abaad Resource Center For Gender Equality Publicis

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During lockdown, Abaad wanted to spread its helpline among victims of domestic violence through a balcony activation & influencer camouflage videos with hidden messages for women to watch safely.

Integrated advertisement created by Publicis, Lebanon for Abaad Resource Center For Gender Equality, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Beirut, Lebanon
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