Poets In Revolt

Agency Network: 
Published/Aired: 
January 2021

Description

On January 20th, history’s youngest inaugural poet Amanda Gorman showed us that words, wielded by the young, have the power to move a nation. Amanda wrote the foreword for a new must-read book by 826 National, the nation’s largest youth writing network. “Poets in Revolt!” confronts themes of a threatened democracy, systemic racism, gun violence in classrooms, and generational inequality. The video to promote the book expresses the raw spoken-word poetry of the young writers who will inherit these challenges.

The “Poets in Revolt!” campaign video, created by independent agency Barkley, turns students’ spoken-word poems into a singular script, stitched together with colorful illustrations by artist Kate DeCiccio. It covers a wide range of social justice issues that cut to the core of this generation and the future of a more inclusive, equitable America. The voiceovers you hear are of young authors from the 826 National Network.

Integrated advertisement created by Barkley, United States for 826 National, within the category: Public Interest, NGO.

Advertising Agency: Barkley, USA
Chief Creative Officer: Katy Hornaday
Executive Creative Director: Berk Wasserman
Executive Strategy Director: Chris Cardetti
Executive Producer: Melany Esfeld
Senior Copywriter: Jim Howard
Editor: Haley Hennier
Associate Creative Director: Chris Larberg
Experience Design Director: Cady Beansmith
Producer: Sophie Caster
Audio House: Post Haus
Audio Engineer: Brock Babcock
Illustrator: Kate DeCiccio
Music: Squeak E. Clean
Creative Director/Composer: Justin Hori
Producer: Chris Clark
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