There are lots of bourbon whiskeys that look and talk the same way. But 1792 is a little different – more urban, more stylish, more sophisticated. So BUNTIN decided to embody that difference and put it at the heart of a new campaign called “UNtypical”. Launching with ‘The UNtypical Stories”, a digital and social initiative that includes paid and organic social media, online videos, retargeting, and website content.
Working with director Ariel Costa and production company HORNET, the campaign features atmospheric and intriguing content as well as highly crafted animation and sound design – all to dramatize the premise that “An UNtypical night calls for an UNtypical whiskey”.
Integrated advertisement created by BUNTIN, United States for 1792 Bourbon Whiskey, within the category: Alcoholic Drinks.
Co-President & Chief Creative Officer: Dave Damman
Executive Creative Director: Jonatan Maldonado
Executive Creative Director: Aron Cleary
Art Director: Ryan Bailey
Agency Producer: Danielle Keenan
Agency Director Of Strategy: Adam Panetta
Agency Brand Director: Roger Angel
Production Company: Hornet
Production Company Director: Ariel Costa
Production Company Producer: Justine Webster
Music: Knock It Out Music
Executive Music Director: Ryan Nach
Sound Studio: Plush
Sound Engineer: Catherine Sangiovanni