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Agency Network: 
Published/Aired: 
January 2008

Description

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music.

Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Postproduction: Virtual Republic Animation and Visual Effects
Producer: Gerhard Vetter
Animation Director: President M. Klein
3D Technical Director: Martin Chatterjee
3D Modeling: Martin Sobott
3D Animation: Steffen Dünner, Marco Kowalik, Christian Marschalt
Shading: Steffen Dünner
Compositing: Steffen Dünner
Music: Zürcher Kammerorchester
Sound Studio: Audioversum, Düsseldorf
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dievill's picture

Muy buena ejecución y muy buena la idea de invitación por detrás, despertando el interés por la música clásica. Muy bien chicos. Felicitaciones!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Ron Burgundy's picture

beautiful

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Boxey's picture

Very nice.

Boxey
Activity Score 8879
Melaleuca In-House
EGMONT's picture

like it a lot. emotion through design.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
jagadeesh's picture

don't you feel that 1 minute is lengthy for this concept?

jagadeesh
Activity Score 743
president's picture

The length of the concept is a result of the original score combined with typical features of a rollercoaster ride. It 's not only about a short ride over a random trail of sheet music and that's it. The agency and ZKO delivered a composition by Ferdinand Ries which was basically perfect for a rollercoaster concept. The final result is a parallel experience of listening to music, experiencing a typical fun fair rollercoaster ride perfectly built and animated to the composition's tempo and dramaturgy and if you capable to read sheet music it's 100% synchronized to the first violine. All this will perfectly transport the final claim "GREAT EMOTIONS" [german: "GROSSE GEFÜHLE"]. Overall the ride feels much shorter than one minute.

president
Activity Score 18
virtual republic animation and visual effects GmbH |

viva la animación!

kleenex's picture

Perfect!!!

kleenex
Activity Score 57465
Web Designer/Developer
Reality Check's picture

This is one fabulous ride.

Reality Check
Activity Score 2545
atb2005's picture

I agree with jagadeesh. It's way too long. I was bored halfway through. Interesting idea, nevertheless.

atb2005
Activity Score 13557
BrendanRyan's picture

No Way! I loved it the whole way! perfect.

BrendanRyan
Activity Score 21
Photographer at None
loraks's picture

Wooow! That's it! Exciting!

loraks
Activity Score 28
Copywriter
Carlos Aledo's picture

Amaaaazing.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

Ensamblador's picture

Bravo

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
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