Agency Network: 
Published/Aired: 
August 2010

Description

Film advertisement created by Stephen Reedy, United States for Zerofriends, within the category: Fashion.

Advertising Agency: Stephen Reedy, Hollywood, CA, USA
Creative Directors: Stephen Reedy
Written & Directed by: Stephen Reedy
Director of Photography: Chris Saul
Animation: Retrospan Lonely
Guy: Kirk Diedrich
Voice: Gareth Berrow
Sound Engineers: Rich Arenas
Log in to post comments

Highest Rated

Guest's picture

This ad was bad because it was not 30 seconds long and was too concerned with emoting and it's story instead of selling what tshirts do and why we should buy tshirts, I was totally confused because it didn't explain how a tshirt would conform to my life and also it didn't message a direct message branding concept pitch social media cross platform integration me and a famous person worked together once. one star.

Guest
Reality Check's picture

The confused payoff (was that his stomach consoling or his T-shirt?) makes this a tough ad for viewers to dig into.

Reality Check
Activity Score 2487
Guest's picture

http://www.youtube.com/watch?v=w3wJZlxyLJU

It's always interesting seeing the difference of comments depending on the destination site. IE here, Vimeo, youtube, MTV, etc
Here people analyze philosophical merits of "what is advertising? and does the answer to that question equal this spot"...Vimeo is all about picture quality and CG realism, youtube is more casual audience, MTV is...worthless.

Guest
ivan's picture

That's cool.

ivan
Creative Director at Ads of the World
Guest's picture

YouTube is casual because they don't have a clue what's good or bad. Vimeo is probably more production people who could care less about concepts or having a compelling message. Here, they're demanding because they have a high standard (well some do). This spot - I have no idea what it's for and the humor/drama is in no-man's land because I have no idea if it's trying to be funny or serious or what. It's just odd. The script should have been developed better, first setting up a definite direction and second explaining what the hell the product is and what's your message.

Guest
Guest's picture

Compelling ad, but I had no idea what they were trying to sell. I thought zerofriends was a crisis help site. Turns out they sell disturbing shirts.

Guest
sirvan's picture

I loved the acting, but the message is just too weird.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Lila_B's picture

cool :p

Lila_B
Activity Score 66
ISCAE
samanfani's picture

It Wastes my time, it was awful, I rate it 1.

samanfani
Activity Score 98
Creative Director
Guest's picture

one of the most depressing, and sinister ad I have ever seen !!! It's so sick like a routine 's fat man.... But I find it very fun in fact, :D

Guest
velle's picture

theyre doing it wrong - this is so depressing. id flip channels the next time this spot appears!

velle
Activity Score 1526
Copywriter
Guest's picture

This ad was bad because it was not 30 seconds long and was too concerned with emoting and it's story instead of selling what tshirts do and why we should buy tshirts, I was totally confused because it didn't explain how a tshirt would conform to my life and also it didn't message a direct message branding concept pitch social media cross platform integration me and a famous person worked together once. one star.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement