Draw The Line Against Malaria

Agency Network: 
Published/Aired: 
April 2021

Description

With narration from Yemi Alade -the Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist - and in partnership with dentsu International, the Draw The Line animation explores the story behind ‘Muundo’ – a fresh new universal visual language created by Láolú Senbanjo, made up of eye-catching lines, symbols, and patterns. The language is a beautiful, visual representation of the actions that are needed to end malaria within a generation, from cutting-edge technology and innovations to increased investment and bold political actions.

Film advertisement created by Dentsu, Nigeria for Zero Malaria Starts with Me, within the category: Public Interest, NGO.

Advertising Agency: dentsuACHTUNG! 
Creative Team: Daniel Sytsma, Kika Douglas, Sam Souen, Daniel Bunde 
Agency Producer: Iris Starmans 
LOBO Creative Director: Mateus de Paula Santos 
Directors: Felipe Machado, Tiago Marcondes / Alton
Executive Producer: Loic Dubois, Pedro Ramos 
Concept Art: Renato Klieger, Rômulo de Oliveira, Vinicius Lousa 
Art Director: Alton, Rômulo de Oliveira, Renato Klieger 
Storyboard: Rômulo de Oliveira 
Head of Production: Clara Morelli 
Producer: Pablo Zurita 
Post-Production Producer: Pablo Zurita 
2D Animation: Nathalia Okimoto, Bruno Tedesco, Gian Burani 
3D Coordinator: Gustavo Rangel 
3D Animation: Gustavo Rangel 
Modelling: Juliano Araújo 
Rigging/Character Animation: Danilo Enoki, Helio Takahashi 
Texture: Gustavo Rangel, Bruno Tedesco, Rômulo de Oliveira 
Lighting & Render: Gustavo Rangel 
R&D: Filipe Lopes 
Composition: Supernova Duo, Nathalia Okimoto 
After Effects: Supernova Duo 
Soundtrack: Tshegue / Muanapoto
Written & composed by: Faty Sy Savanet, Nicolas Dacunha-Castelle / 2017 Dakou Studios under exclusive license to EOS Records 
Sound Design and Mix: AntFood
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