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From Algorithms To... Super-Human Brain Power

Agency Network: 
Published/Aired: 
March 2019

Description

This company develops the software for autonomous driving vehicles and wants you to know that self-driving cars are going to think like humans when they hit the streets. By using science fiction storytelling expression, this film aims to break down autonomous driving for just about everyone.

The film opens up with a swift camera motion through the clouds of a glittering night sky. We follow a Volvo car driving across a colourful neon-light bathed boulevard, reminiscent of Blade Runner’s film aesthetic.

We witness how the car sensors operate in orchestration in order to collect data from the car’s surroundings. We see up and close how the information flows through the vehicle’s arteries in order to reach the super-brain of the car.

There, Zenuity’s software accumulates the information in real time and merges it in order to construct a holistic image of the world around it. As the software stirs the car to safety, a real-life scenario occurs.

Film advertisement created by Uncloudy & Co, Sweden for Zenuity, within the category: Automotive.

Advertising Agency: Uncloudy & Co, Gothenburg, Sweden
Creative Director/ Copywriter: Andreas Panagiotopoulos
CGI: Filmgate
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