India enjoys monsoons in the months between June and August. Interestingly, however, the category operates like a commodity with no brand advertising in the category. The Womb got an opportunity to create a brand in a commodity category for the market leader, Zeel Rainwear. The film has been shot by one of India's leading directors Aiyappa of Early Man Films(Winner @ Cannes for Film Craft ). Shot in Azerbaijan the film is the story of a journalist who gets captured by a Russian gang and finds a unique way to get himself out of a messy situation.
Film advertisement created by The Womb, India for Zeel Rainwear, within the category: Retail Services.
Creative Director / Copywriter: Akshat Trivedi
Production House: Early Man Films
Producer: Anand Menon
Client: Rohit Trivedi
Strategy Partner: Kawal Shoor, Navin Talreja, Jyothsna Yallapali
Creative Strategist: Rohit Sharma
Account Head: Heval Patel
Client Partner: Aditya Patil