Agency Network: 
June 2017


India enjoys monsoons in the months between June and August. Interestingly, however, the category operates like a commodity with no brand advertising in the category. The Womb got an opportunity to create a brand in a commodity category for the market leader, Zeel Rainwear. The film has been shot by one of India's leading directors Aiyappa of Early Man Films(Winner @ Cannes for Film Craft ). Shot in Azerbaijan the film is the story of a journalist who gets captured by a Russian gang and finds a unique way to get himself out of a messy situation.

Film advertisement created by The Womb, India for Zeel Rainwear, within the category: Retail Services.

Advertising Agency: The Womb, Mumbai, India
Creative Director / Copywriter: Akshat Trivedi
Production House: Early Man Films
Director: Aiyappa
Producer: Anand Menon
Client: Rohit Trivedi
Strategy Partner: Kawal Shoor, Navin Talreja, Jyothsna Yallapali
Creative Strategist: Rohit Sharma
Account Head: Heval Patel
Client Partner: Aditya Patil
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kleenex's picture

Well that was different.

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