It’s what you do. Or don’t.

Agency Network: 
February 2020


E-commerce giant Zalando is on a journey to becoming more relevant to a new generation customers. In their latest streetwear campaign they show that Gen Z in general and streetwear enthusiasts in particular always go their own way.

Film advertisement created by Acne, Sweden for Zalando, within the categories: Fashion, Retail Services.

Advertising Agency: Acne, Sweden
Executive Creative Director: Erik Bergqvist
Senior Creative: Daniel Wall
Copywriter: Rasmus Tsardakas Renhuldt
Senior Art Director: John Hammarström
Account Director: Lovisa Friman Bendz
Account Manager: Alice Kruger Santucci
Director: Daniel Wårdh
Executive Producer: Fredrik Skoglund
Producer: John Ericson
Director of Photography: Andreas Bjørseth / XOMGMT
Photographer: Vitali Gelwich
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