Agency Network: 
Published/Aired: 
April 2012

Description

To draw the attention of young creatives from the Portuguese ad community, Fuel Lisbon decided to use two of the most awarded creatives in the world - whom by the way started getting famous while working in Portugal - Icaro Doria and Chacho Puebla. Although Icaro (famous for his “Flags" Campaign) and Chacho (the brain behind the multi awarded “Museo Efemero”) are no longer working in Portugal (Icaro Doria returned to his homeland São Paulo to start-up Wieden Kennedy Brazil and Chacho Puebla is now at Lola Madrid), their stories and awards continue to inspire young creatives in Portugal year after year. While Icaro and Chacho supported the idea from the beginning, the agency soon realized that it wouldn't be possible to actually have them on the spot. So the “look-alike version” started making sense. It the spot, two Icaro and Chaco “wanna-be's” challenge young creatives everywhere to be the next creative popstars. Or as the pay-off says "Be the next Icaro Doria. Be the next Chacho Puebla. "

Film advertisement created by Fuel, Portugal for Young Lions, within the category: Professional Services.

Advertising Agency: Fuel Lisboa, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Copywriter: Andreia Ribeiro
Art Director: Ricardo Marques
Tv Producer: Pedro Silva
Directors: Alexandre Montenegro, Nuno Portimão
D.O.P: Vitor “Maninho” Rebelo
Sound Design: Dizplay
Music: Nuno Tempero
Approve By: Ana Paula Costa
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Highest Rated

kleenex's picture

I would say they had fun creating the spot.

kleenex
Activity Score 58777
Web Designer/Developer
morse's picture

Mildly entertaining.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

For domestic use only.

Temple
Activity Score 11339
Creative Director
tillfu's picture

A bit boring - no surprise - mediocre - no lion at all !!

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
Hadrons's picture

immature amateurs.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bacolo69's picture

I see you have no idea who those guys were, Look up Cacho Puebla...http://thisisnotadvertising.wordpress.com/tag/chacho-puebla/
If you have nothing constructive to say, don't say anything at all.

bacolo69
Activity Score 82
Art Director
kleenex's picture

I would say they had fun creating the spot.

kleenex
Activity Score 58777
Web Designer/Developer
shabnam-amini's picture

toyota have done something like this and its really good!
http://www.youtube.com/watch?v=ql-N3F1FhW4

shabnam-amini
Activity Score 9
Student of academy of art university, SF
DameWallis's picture

Yawn.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
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