The light is your friend

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance.

Creative Director Damien Bellon

Film advertisement created by Euro RSCG, France for Young Director Award, within the category: Professional Services.

Advertising Agency: BETC EuroRSCG, France
Director: Karen Cunningham
Producer: Julia Fetterman
Production Company: Pop-Up Films
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Highest Rated

imagineit's picture

This is very funny! but the parents need to be more shocked... their kid has just walked in on them and is now giving them instructions!

imagineit
Activity Score 550
kleenex's picture

hahahaha;...

kleenex
Activity Score 57895
Web Designer/Developer
chuckieT's picture

Kid seems like he is reciting a script.

chuckieT
Activity Score 680
Creative
gioborde's picture

Terrible acting

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Nike Diesel's picture

First idea.

Nike Diesel
Activity Score 13714
Art Director
imagineit's picture

This is very funny! but the parents need to be more shocked... their kid has just walked in on them and is now giving them instructions!

imagineit
Activity Score 550
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