'Course It's Better

Agency Network: 
March 2017


Around annual billing time, Yorkshire Water experiences a dip in customer satisfaction and positive brand perception.

The ‘Course it's better’ campaign by Cogent draws on the heritage and folklore of Yorkshire, and rallies regional pride and positivity towards the brand.
Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind.

Film advertisement created by Cogent, United Kingdom for Yorkshire Water, within the category: Professional Services.

Advertising Agency: Cogent, Birmingham, England
Creative Director: Richard Payne
Art Director: Sam Armistead
Copywriter: Alex Fraser
Producer: Rae Reeves
Animator: Joel Veitch
Strategy: Dan Neville
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kleenex's picture

Well that was different.

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