Agency Network: 
March 2010


Film advertisement created by TBWA, Canada for YMCA, within the category: Education.

Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Art Director: John Williamson
Copywriter: Mia Thomsett
Animator: Isaac King at Headgear
Music: Apollo
Sound Design: Wave
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Highest Rated

Inesita's picture

This is so beautiful!

Activity Score 65
Marketing Manager
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

alexander_bickov's picture

Just amazing

Activity Score 3281
kalpesh78's picture


Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Adaddicted's picture

Made my day!
A great message sent thru a simple yet strong execution, and what a sweet commentary!!!

Activity Score 3431
Art Director |


samee's picture

very nice execution!!

Activity Score 124
Promedia Advertising
simge's picture

nice !

Activity Score 4
Web Designer/Developer at
binunk's picture


Activity Score 216
Graphic Designer at Art Director
vrginie's picture


Activity Score 154
imagineit's picture

I love the style! Just lovely.

Activity Score 550
MJStinson77's picture


Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

R U serious's picture

Bravo. Made me think.

R U serious
Activity Score 416

Say my name, say my name...

Inesita's picture

This is so beautiful!

Activity Score 65
Marketing Manager
Ed Rapport's picture

I was moved by this well written and directed video! I'm on cloud 9 with TBWA Airlines flight 357.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
mrckais's picture

really nice! bravo!

Activity Score 417
Art Director |


satrianee's picture

Beautiful animation. I wish I could witness the production process.. Congratulations.

Activity Score 3746
angieraj's picture

This is such a beautiful ad, given from a child's innocent perspective of how the world is changing, love the visual, love the message. Aces in my book!

Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

riaz ahmed's picture

good animation and beautiful thought.

riaz ahmed
Activity Score 10
concept writter |

The good is the enemy of the great

jsjv's picture

Is it just me, or when kids ask such questions, it always leaves an impact? This is one of those moments.

Activity Score 41
Copywriter at Leo Burnett
brandingworthspreading's picture

Perfect. They also placed posters on subway stations. Perfect moment for Vancouver. The Olympics left them with a big sense of community. It is such a universal thing! I am very glad to see YMCA is re branding itself.

Activity Score 646
Copywriter at |

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www jennyluong com's picture

WOW this is really cool.

www jennyluong com
Activity Score 40 /
trunksy's picture

I like the style and the message of community but as someone who works in the technology field, why does have to come at the expense of Internet as the villainous reason why we don't feel connected anymore? I find that people who think like this are in a minority view. When people don't understand technology, they tend to demonize it as a scapegoat rather than really looking at why we don't exercise, eat well or build community like we think we should be. It has nothing to do with the Internet, Games or Fast Food being "bad". It's about our own lack of education when it comes to why we should be valuing the "good" things rather than blaming it on others. Wouldn't it be great if people ate so much good food that fast food restaurants didn't have enough business to stay in business? Wouldn't it be so cool that so many people would exercise that we didn't need fitness centers at YMCA's? Wouldn't it be so cool...

I digress. What is the real story that YMCA's should be telling?

Activity Score 3
aliyyah's picture

very touching

Activity Score 14
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