Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement.
Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.
Creative Director: Jeff Shill
Art Director: Lindsay Zarczynski
Copywriter: Rick Hebert
Chief Creative Officer: Rob Schapiro
Associate Producer: Emily DeShantz
Account Director: Zak Cochran
Senior Account Manager: Nate Wachter
Account Manager: Alex Kotz
Agency Production: FIXER Partners
Agency Producer: Brad Powell
Production Company: Framestore
Director / Executive Creative Director: Murray Butler
Editor: Jon Grover
Sound: New Math