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Take your soul everywhere and come back

Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Advertising Agency: DLV BBDO, Milano, Italy
Creative Directors: Federico Pepe, Stefania Siani
Director: Igor Borghi
DoP: Grant Appleton
Production Company: Mercurio Cinematografica
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mdb1974's picture

Nicely filmed, not sure I understand the focus on sand. Is that a specific attribute of the bike? The copy talks about going everywhere but the landscape has little variation.

mdb1974
Activity Score 411
Art Director
morse's picture

Nice and big words, but still it's a boring ad.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture

I somehow feel it should have just said "Take your soul everywhere". Was the" And come back" really required??
Subjective opinion of course, unless some some consumer behavior study suggests otherwise.

copycopycopy
Activity Score 148
Copywriter
Lazarus's picture

Yawn.

Lazarus
Activity Score 1537
Creative Director
EGMONT's picture

Oh. This is soooooooooooooooooooooooooooo boring. words words words and no idea.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
dimitrifromparis's picture

.

dimitrifromparis
Activity Score 5
sirvan's picture

copy is great. visuals not so much so.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Glut's picture

Not new thought this of going far and taking the problems/feelings/etc/etc with you or leaving them behind or or or or or or.
No tears, no laughs, no nothing.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

bland. bad tag. try having a concept, too.

dean viii
Activity Score 1686
Creative Director
abake's picture

Just too contrived, trying too hard.

abake
Activity Score 1262
RMG Connect Colombia
Hobbez's picture

Appealing to an emotional connection to adventure. I also really like the piano version of the song "What I've done" by Linkin Park. Sort of purifies the tune for me as now I don't associate it so heavily with Transformers.

Not as boring for me, but I am looking to buy a bike soon.

Hobbez
Activity Score 19
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