Yale New Haven Health, with their agency MMB, takes a lighthearted, humorous look at PPE and the lengths people are going to in the name of being safe. This unique approach is aimed to make people feel understood, while also giving them the confidence that Yale New Haven Health really understands what it means to have world-class safety measures. The result is an insightfully fun look at something we are all going through.
Film advertisement created by MMB, United States for Yale New Haven Health, within the categories: Health, Pharmaceutical.
Executive Creative Director: David Register
Creative Director/Copywriter: Neal Hughlett
Art Director: Ryan Dalton
Copywriter: Brian Hayes
Agency Producer: Sara Ventetuolo
Editor: Bug Editorial
Cinematographer: Andre Betz
Strategy: Adam Swann