Ducati Wind Tunnel

Agency Network: 
September 2010

Also From This Campaign 2


Film advertisement created by Y&R, United States for Xerox, within the category: Electronics, Technology.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Ian Reichenthal, Scott Vitrone
Global Creative Director: Darren Moran
Associate Creative Director / Art Director: Kleber Menezes
Associate Creative Director / Copywriter: Corey Rakowsky
Senior Copy Writer: James Maravetz
Director of Content Production: Lora Schulson, Nathy Aviram
Executive Producer, Content Production: Alex Gianni
Assistant Producer: Craig Sklaver
Production Company: O Positive
Director: Jim Jenkins
Executive producer: Ralph Laucella
Line Producer: Ralph Laucella
Director of Photography: Frederick Elmes
Editing House: Mackenzie Cutler
Editor: Dave Koza
Assistant: Kristy Faris
Producer: Melissa Miller
Audio Company: Sound Lounge NY
Mixer: Philip Loeb
FX’s Company: The Mill NY
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Hibon's picture

I like this... the idea on the Wind Tunnel work's well.

Activity Score 3734

Simple ideas are the best !

jackmancer2017's picture

Bit expected storyline but it's oke. Shame they didn't take more out of their Ducati sponsorship.

Temple's picture

Not bad. Fresh approach.

Activity Score 11339
Creative Director
Guest's picture

Very high visual value, and focus on the funny aspect.

After seeing it, I had an 'O yeah' moment, in which I associated the windtunnel with Xerox 'streamlining' document streams.

They could have used this word in the ad to 'imprint' viewers even more!

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