Rashford and Willian

Agency Network: 
May 2017


The commercial draws on the insight that, just as big footballers have pre-game preparations and rituals, good FIFA 17 players also have routines they go through to make sure they have the perfect game, the most crucial of which is having the right equipment - Xbox Live, the UK’s fastest gaming network.

Film advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Advertising Agency: McCann, London, UK
Creative Directors: Jamie Mietz, Sanjiv Mistry
Art Director: Olly Wood
Copywriter: Matt Searle
Business Director: Sail Jani
Account Director: Tom Oliver
Account Manager: Tom Baines
Agency Producer: Paul Gillespie
Photographer: Sam White
Director/ Production Co: Andreas Roth / Craft Worldwide / Riff Raff
Producers: Angelica Polonczyk, Chris Cartwright
Editor: James Forbes-Robertson
Post Production: Glassworks
Sound Design: Adam Smyth
DoP: Jan David Gūnther
Media planning/buying: Carat
PR: Assembly
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kleenex's picture

not that impressed.

Activity Score 57443
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