Retire Early

Agency Network: 
July 2011

Also From This Campaign 4


Film advertisement created by BBDO, Australia for X Lotto, within the category: Gaming.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Andrew Slattery, Brenton Canty, Ollie Prenton, Jordan Hillier
Account Director: Bryce Coombe
Account Coordinator: Sophie Lindsay
Director: Nick Matthews
Production Company: Mills Street Productions
Agency Producer: Jules Callen
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Temple's picture

Retire early is a nice strategy, but I have to say that I would not alter their physical appearance, the commercial loses its subtlety and becomes kind of gross.

Activity Score 11339
Creative Director
atb2005's picture

I beg to differ. And gross? You haven't seen gross lately, I think.

Activity Score 13547
pez's picture

I don't want to became old so fast! Is sad!

Activity Score 1804
Creative Director
Boxey's picture

Should've been a :30, if at all.

Activity Score 8875
Melaleuca In-House
kleenex's picture

I fully agree even though I do not like the ad at all.

Activity Score 58777
Web Designer/Developer
AdBuzzer's picture

it's easy to use the stereotype: retirement = old people, but it could be a far better work if they challenged that stereotype and showed how different an early retirement could be for a relatively young person,

Activity Score 1172
Marketing Manager |

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