Advertisement

www.breakultime-kitkat.fr

Published/Aired: 
January 2008

Description

Music: Xavier Berthelot

Advertising Agency: JWT Paris, France
Creative Directors: Xavier Beauregard
Art Director: Xavier Beauregard
Copywriter: Hadi Hassan
Assistant Art Director: Yan-Gaël Cobigo
TV Producer: Elisabeth Boitte
Producer: Akama
Pruduction company: Wanda
Log in to post comments
Fabian Kirner's picture

nice!
but still: french suckers. you guys are unable to place an "english"-button on that site. typical!

but still nice!

Fabian Kirner
Activity Score 270
Creative Director
XL's picture

Now that's what I'm talking about! That is fantastic. The animation, the story, the little idiosyncrasies in the characters, all of it. Excellent.

For my money, that's as good as the Coke Happiness Factory.

XL
Activity Score 214
scarfinati's picture

crazy. really good.

scarfinati
Activity Score 843
Art Director
Fridgerator's picture

This is probably one of the longer ads that have kept me watching the whole time, and watch it again after I finished the first time. Amazing.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

cheesyjc's picture

Fantastic animation! Will grab kitkat to experience such amazement..lol

cheesyjc
Activity Score 4
Media/Web |

With great ADS comes great responsibility

HemingwayGyro's picture

awesome!

HemingwayGyro
Activity Score 52
Other
everartz's picture

speechless!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Signe_S's picture

This is absolutely amazing. Almost got religious there. Definately having a Kitkat after this.

Signe_S
Activity Score 357
Art Director at My own company
Pauflies's picture

Congratulations!
Great work! Funny, and a good 3d! I like it
But i'm a bit tired with the "continue the story on our web" ads... I really don't use to do that...

http://pauflies.blogspot.com/

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Brainsugar's picture

WTF!
Where the story is interesting? The ultime break is to die?! Are you mad? Is there and end on internet?
Just imagine this, not in animation but just filmed. It's f*****g boring.

But I'm open to any explaination.
;-)

Brainsugar
Activity Score 1631
Copywriter
rajar's picture

Eat dust Pixar! :)

rajar
Activity Score 91
Art Director at Team Young & Rubicam
Brainsugar's picture

You say that because they use "renderman", the software that Pixar sold all over the world, and because they copied the style and even the characters ( re-look ratatouille), Pixar is dead?!
Let me laugh 2 or 3 weeks, and I come back.
pffff...

Brainsugar
Activity Score 1631
Copywriter
but_why's picture

This is absolute rubbish. Loads of cliches and not enough real ingenious creative reward. Animation has so much more potetial. Comparing it to Pixar (alright maybe Ratatouille was a bit off) is completely superficial.

but_why
Activity Score 280
Watford
fauxjebus's picture

I was reminded of PIXAR also, the scene from the Incredibles when Mr. Incredible is at work in a grey cubicle farm office.

Great animation.. but I feel like Kit Kat was forced into it. It's almost like Kit Kat found this great short film, bought the rights to it and then just inserted the product placement scene.

Not saying that's what actually happened. Just how I perceived it, yo.

fauxjebus
Activity Score 500
Art Director at WAX
razor's picture

I agree... the spot is awesome!

But is anyone picking up on the fact that if you go to the website, (if you're from France) you can enter for a chance to win a trip to space!!!! For real. Has any other brand/company done this already (offer a trip to space for everyday consumers as a prize)?

razor
Activity Score 2
Creative Director
EGGO's picture

So wait...he dies? I don't get the "break" here.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

halfstring's picture

Insanely great.

halfstring
Activity Score 288
Graphic Designer
DonaldDraperMadAdMan's picture

I'd love to know how much this lovely little pastille cost to produce.

I liked it. A lot more than their candy.

But, obviously, they don't need MY business. I can't even imagine how many KitKats went into paying for this little gem.

And, as nice as it would be to have access to that kind of do-re-mi, the moolah doesn't much if the message misfires.

Alas, honesty compels me to say: It doesn't suck.

So, in summary: Great work, mon amies.

You've given me yet one more reason to wish to God that I lived in Paris.

But, hey ~ don't cry for me, Ike & Tina.

Detroit is absolutely balmy this time of year.

DonaldDraperMadAdMan
Activity Score 4
Free-lance writer
T-bone's picture
T-bone
Activity Score 48
Critical Mass
A to the G's picture

The production is great, and it feels more like a movie than an ad...I have to say it's not really telling me anything.

From what is set up in the beginning to what the end result is I see no connection... there should be a reason all those characters are set up. Otherwise why should we care... this is more a screenwriting comment than an ad issue.

Basically what I got out of it was... KitKat is the next best thing to meeting God.

I don't get it.

Again great production ... maybe focus on making it a movie cause it doesn't work as an ad... for me anyway.

A to the G
Activity Score 61
Guest's picture

very good

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement