First World Problems

Agency Network: 
June 2019


Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest.

Film advertisement created by Thumbstoppers, United Kingdom for World Vision, within the category: Public Interest, NGO.

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