Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades, struggling to survive without food and water. But people aren't paying attention. So we showed them what they were paying attention to instead.
Film advertisement created by Grey, Canada for World Vision, within the category: Public Interest, NGO.
Chief Creative Officer: Helen Pak
Executive Creative Directors: Katie Ainsworth, James Ansley, Joel Arbez
Art Directors: Pete Ross, Leah Moy
Copywriters: Rena Green, Darrel Knight, Jessica Liew
Producers: Deena Archibald, Denisa Baltat, Vanessa Birze
Account Lead: Maureen Atchison, Heidi Xiao
Director: Scott Cudmore / Revolver Films
Editor: Biko Franklin
Sound: Eggplant Music & Sound