Everything Viral in 45 Seconds
Description
Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades, struggling to survive without food and water. But people aren't paying attention. So we showed them what they were paying attention to instead.
Film advertisement created by Grey, Canada for World Vision, within the category: Public Interest, NGO.
Advertising Agency: GREY, Toronto/Vancouver, Canada
Chief Creative Officer: Helen Pak
Executive Creative Directors: Katie Ainsworth, James Ansley, Joel Arbez
Art Directors: Pete Ross, Leah Moy
Copywriters: Rena Green, Darrel Knight, Jessica Liew
Producers: Deena Archibald, Denisa Baltat, Vanessa Birze
Account Lead: Maureen Atchison, Heidi Xiao
Director: Scott Cudmore / Revolver Films
Editor: Biko Franklin
Sound: Eggplant Music & Sound
Chief Creative Officer: Helen Pak
Executive Creative Directors: Katie Ainsworth, James Ansley, Joel Arbez
Art Directors: Pete Ross, Leah Moy
Copywriters: Rena Green, Darrel Knight, Jessica Liew
Producers: Deena Archibald, Denisa Baltat, Vanessa Birze
Account Lead: Maureen Atchison, Heidi Xiao
Director: Scott Cudmore / Revolver Films
Editor: Biko Franklin
Sound: Eggplant Music & Sound
Oct 19, 2017 - 20:34VancouverWriter
This is very meh. The insight itself is rather weak, considering how drastic an issue this is. And the execution itself simply borrows interest from all of those other ideas that went viral with a weak call to action at the end. Yawn.
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