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Campaign
Published/Aired: 
January 2009

Also From This Campaign 4

Description

Editorial

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Lee Clow
ECD: Rob Schwartz
CDs: Joe Shands, Brett Craig
Art Directors: Scott Brown, Lori McMichael
Head of Broadcast Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Broadcast Producer: Kristine Ling
Spot Animation: IMAGINARY FORCES LA/NY
CD: Peter Frankfurt
Art Directors: Mark Gardner, Lauren Hartstone, Stan Lim
Animators: Issac Woodby, JY James Kim, Nate Homan, Robert Henry, Andy Chung
Flame Op: Andy Dill
Editor: Danielle White
Editor: Corey Weisz
Asst. Editor: Ben Turner
Head of Production: Ben Apley
Producer: Wendy Gardner
Producer: Steiner Kierce
Coordinator: Elsa Mejia
Coordinator: Elizabeth MacKenzie
Mnemonic Animation: YU+CO Los Angeles, CA
CD: Garson Yu
Executive Producer: Carol Wong
Designer: Alex Yoon
Designers: Gary Garza, Johnny Wong, Wayland Vida, Jill Dadducci
Producer: Katie Rauh
Production Coordinator: Annie Cheng
Audio Mix: Loren Silber @ Lime Studios
Editor: Billy Sacdalan
Animation: Laura Panella
Post Producer: Christy Pacheco
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Highest Rated

Guest's picture

should had the balls to do this camiagn before Obama wins the elections.

Guest
Guest's picture

Obama bails out Pepsi.

Guest
Guest's picture

I feel like having a can of Coke right about now. Sad sad campaign.

Guest
Guest's picture

HOPE.inc

Guest
Guest's picture

After this campaign a bailout may be in order.

Guest
Guest's picture

C O K E
WE CAN BELIEVE IN

*****************

yes we can.

Guest
Hibon's picture

You can better with Coke. Nothing fresh and new with this campaign.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

looks like a internet pop up...a bad one.

Guest
izmild's picture

yea, like a pop up in internet, but I enjoy the music

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

should had the balls to do this camiagn before Obama wins the elections.

Guest
Guest's picture

should had the balls to do this camiagn before Obama wins the elections.

Guest
Edwina's picture

How many creatives does it take to make a subpar campaign?

For answer see above.

Edwina
Activity Score 146
DIT Dublin
hard_core's picture

This use of animated text is so hot right now its almost cliche. Anybody agree?

hard_core
Activity Score 146
Art Director
Guest's picture

COCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA

Guest
dsklan's picture

the new logo is realy shit!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

Guest
AdvMan's picture

Is it a Marketing or Political Message :)
Kötü, çünkü başka bir noktadan nemalanıyor.
Bİr markanın bu tarz politik simgeleri sahiplenmesi sakattır.

İyi Reklam, Kötü Reklam
www.fikirbeni

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

Yes You Can...switch to Coke.

Guest
Guest's picture

I DONT LIKE THE NEW LOGO

Guest
Guest's picture

COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"

Guest
Guest's picture

COPY: "we should do something with words, but I'm to lazy to look for them"
AD:"Cool we can just use existing shit... OHOHOH I have a great Idea!"
Copy: "tell me"
AD:" the pepsi logo is round... So we could switch all the o's into the pepsi logo !!"
CD:"GEAT! the client will love it"

Guest
Guest's picture

How can 30 odd people create such rubbish!!!

Guest
Guest's picture

I think the answer is obvious: there were thirty cooks stirring the soup.

And the soup is made out of poop.

Guest
thirty6chambers's picture

that was awesome. you win.

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

everyone of these are the most negative and pessimistic site commments/work critiques i have ever seen. i hope all of you negative-heads hate everything you create for the rest of your lives.

Guest
mark3r's picture

You should read what we say about good ads/creative.

mark3r
Activity Score 1949
Art Director at Scout
thirty6chambers's picture

i don't think anyone just feels like hating. If it's bad, then it's bad. If you don't like criticism then cover your eyes and ears or just don't make anything at all.

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.

Guest
Guest's picture

What he is trying to say is that people here are not giving the kind of criticism a company is looking for. "oh this sucks" is not really the kind of criticism people should need to close their eyes or turn away from. I understand having an opinion but saying childish stuff just makes you look dumb, not the company.

Guest
halfstring's picture

Whoop Di Dooo? Who the hell uses that? This generational theme is so forced.

halfstring
Activity Score 288
Graphic Designer
halfstring's picture

By the way, mr.guest, why don't you tell us why this ad is so brilliant? Does it really make you want to buy the product?

halfstring
Activity Score 288
Graphic Designer
Euridice's picture

creativity lies at the bottom of a bottle

They must've been on the product to come up with this... should come up with ideas whilst drinking coke.

Euridice
Activity Score 2
copywriter |

creativity lies at the bottom of a bottle

Guest's picture

That Pepsi can looks like home brand cola.

Three words Pepsi: The real thing. And in a time of "refreshing the world" don't you want something that is authentic?

Guest
Guest's picture

This new logo looks too much like the Korean Airlines logo, and the Korean flag...

http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm

Guest
Guest's picture

This new logo looks too much like the Korean Airlines logo, and the Korean flag...

http://en.wikipedia.org/wiki/Korean_Air
http://www.youngtigers.com/korean_flag.htm

Guest
shinnsei's picture

For me, it doesn't have any chance to beat Coke Ads, "Open Happiness" campainge.

shinnsei
Activity Score 39
Thammasat University
Guest's picture

YES YOU CAN DRINK PEPSI IT IS SOOOOOOOOOOOOOOOOOO MUCH BETTER THAN COKE!

Guest
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