Agency Network: 
July 2021


Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations.

The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline.

Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland.

Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Advertising Agency: Rothco, part of Accenture Interactive
Global Executive Producer: Jess Derby
Senior Producer: Laura Cahill
Agency Producer (Post Production): Conor Hamill
Executive Creative Director: Jen Spiers
Creative Director: Shay Madden
Copywriter: Lisa O’Hanlon
Art Director: Edel Quinn
Account Director: Emily Lyons
Account Executive: Anna Byrne
Senior Account Manager: Amy Harrington
Strategy: Joe Ronan, Lucy Remitz
Photographer: Enda Bowe
Production Company: Motherland
Director: P.O.B
Producer: Keith Bradley
Director of Photography: Piers McGrail
Offline Post House: Motherland
Online Post House: Screen Scene
Sound: Will Farrell / Screen Scene
Music Composition: David Schweitzer
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