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Campaign
Agency Network: 
Published/Aired: 
January 2014

Description

Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities?

Film advertisement created by DDB, Canada for WoodGreen, within the category: Public Interest, NGO.

Advertising Agency: DDB, Toronto, Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Directors: Denise Rossetto, Todd Mackie
Creative Director: Paul Wallace
Copywriter: Domenique Raso
Art Director: Rebecca May
Designer: Italo Siciliano
Agency Producer: Andrew Schulze
Account Director: Cathy Grendus
Account Coordinator: Dina Garay
Strategy: Lisa Hart
Information Architect: Dale McRae
Social Media Strategy: Lisa Hart, Dino Demopoulos
Media Company: OMD
Production Company: Corner Store
Director: Jorn Haagen
Director of Photography: Jorn Haagen
Cameraman: Jorn Haagen
Executive Producer: Jennie Montford
Line Producer: Todd Huskisson
Post-Production Company: School
Editor: Brian Wells
Online Company: AXYZ
Online Producer: Jenna Craig
Online Editor: Ron Dubuc
Colour: Alter Ego
Colourist: Eric Whipp
Audio House: RMW Music
Audio House Producer: Dustin Anstey
Audio House Producer: Jeff Cohen
Documentary Director: Peter Andrew
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Highest Rated

MacMonkey's picture

Exact same strategy as what if we cared about nurses as much as we care about professional athletes that has been running in the same market for the last few years...

http://mediaincanada.com/2012/04/24/ontario-nurses-association-highlig...

But in all fairness, it's been done before the nurses campaign too.

MacMonkey
Activity Score 340
Graphic Designer
Gute Werbung's picture

I like the campaign. Good work.

Gute Werbung
Activity Score 55

Gute Werbung - World best Advertising

kleenex's picture

Nice video.

kleenex
Activity Score 58797
Web Designer/Developer
ahrimanpob's picture

Wow, it is a very powerful campaign.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
MacMonkey's picture

Exact same strategy as what if we cared about nurses as much as we care about professional athletes that has been running in the same market for the last few years...

http://mediaincanada.com/2012/04/24/ontario-nurses-association-highlig...

But in all fairness, it's been done before the nurses campaign too.

MacMonkey
Activity Score 340
Graphic Designer
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