Spot The Abuse

Agency Network: 
November 2021


A thought-provoking new advert from charity Women’s Aid highlighting how signs of coercive control can be hard to spot is being launched on 25 November - International Day for the Elimination of Violence against Women.

Styled as a bright and brash TV quiz show called ‘Spot The Abuse’ being held before a cheering studio audience, it features three smiling female contestants - Jade from Bournemouth, Aisha from London and Kate from Hertfordshire - being asked questions about relationships by a gameshow host.

Film advertisement created by Engine Creative, United Kingdom for Women's Aid, within the category: Public Interest, NGO.

Advertising Agency: Engine Creative
Creative Director: Christopher Ringsell, Jo Moore
Creative: Antonia Clayton
Head of Film: Melody Sylvester
Senior Producer: Laura Melville
Producer: Sabrina May
Assistant Producer: Henry Davies
Logo Design: Hugo Isaacs
Account Management: Marianne Roberts, Eve Bui
Senior Strategist: Katherine Morris
Production Company: Missing Link Films
Director: Alicia MacDonald
Producer: Ben Link
Executive Producer: Heather Link
Production Manager: Sorcha O’Sullivan
DOP: Sam Goldie
1st AD: Tom Reynolds
Production Designer: Matthew Rice
Hair Make Up: Holly Miller
Costume: Joanna Valmai Wills
Casting: Sasha Robertson Casting
Editor: Rachael Spann, Rebecca Quinn
Post-Production: Absolute
Colour : Juliette Wileman
2D Artist : Ben Robards
Animation : Lawrence Scanlon, Hugh Loughrey
Executive Producer : Sally Heath
Producer: Ollie Ireland
Sound: Jungle
Sound Engineer: Ben Leeves
Music: Audio Network
Stock: Shutterstock
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