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Give Bold. Get Equal.

Agency Network: 
Published/Aired: 
September 2020

Description

The collage-style mixed media piece fuses powerful images of female activism including revered activists such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives. The fast paced montage lays out the fact that only 1.6 percent of funds raised go to organizations and causes benefitting women and girls, despite prevalent need in many areas of female-oriented causes, inspiring donors to ‘Give Bold to #GetEqual.’ The piece was launched at the Women’s Moving Millions annual summit on September 10, 2020, kicking off the two-day virtual event on the theme “The Power of Us” with a bold commitment towards women’s equality and closing the funding gap.

Film advertisement created by Hive, United States for Women Moving Millions, within the category: Public Interest, NGO.

Advertising Agency: Hive
Design & Animation: LOBO
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