Eyes of the Phone

Agency Network: 
September 2010


Wirelesswave’s “Eyes of the Phone” explores the emotional relationship of falling in and out of love with your phone. The spot showcases a man realizing the love affair with his phone has ended, who then falls ‘head-over-heels’ for a brand new phone.

Film advertisement created by Grey, Canada for Wirelesswave, within the category: Electronics, Technology.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Associate Creative Director: Geoff Dawson
Art Director: Leah Moy
Copywriter: Geoff Dawson
VP, Group Account Director: Maya Lange
Account Director: Genevieve Louden
Senior Account Executive: Quinten Ingham
Production Company: AdPlay Media/Ameland Films
Director: Kyle Davison
Producer: Mar Andersons
Producer: Paul Armstrong
Sound: Post Modern Sound, GGRP Sound
Editorial: Sunset Edit
Visual Effects: Image Engine
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JeffP's picture

iPhone 2G, we've been together for more than 2 years. I still love you even if your battery runs out all the time; you're slow to start apps; you're slower to browse the internet; your body is scratched and bumpy. When did you say your friend iPhone 4 was coming over?

Activity Score 810
Marketing Manager at TomTom
CommandZ's picture

This was OK but could of been cut down to a :60 and not lost anything.

Activity Score 2515
Creative Director
sirvan's picture

What a wonderfully, perfectly Politically Correct group of friends that guy has!

…nice spot. A tad long, though.

Activity Score 29856


"I love some things, and don't love some other things."

jackmancer2017's picture

Hm I didn't think it was too long - could have had more interesting bits and pieces instead, cause something about his life might take some time. I really liked it though.

Guest's picture

Felt it was too long because there wasn't enough interesting content in it. I've seen some other WirelessWave ads on TV here and they were much more effective (others in the Love Your Phone campaign). Overall the campaign is a good one

Saloresler's picture

the setup was far superior than the payoff. it needs an intermission to go to the bathroom and grab snacks

Activity Score 41
Creative Director
Guest's picture

I have no idea what "Wirelesswave" is, so I have no idea what they are advertising.

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