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On the Road Again

Agency Network: 
Published/Aired: 
July 2020

Description

For the user-generated spot, the Winnebago community was invited to record themselves singing the classic song “On the Road Again” and share photos and videos from their favorite nostalgic road trips. A compilation of these renditions and imagery will debut across the Winnebago and National Park Foundation social channels and for each share that the video receives, Winnebago will donate $1 to the National Parks Foundation, up to $25,000 in total.

Film advertisement created by Barkley, United States for Winnebago, within the categories: Automotive, Recreation, Leisure.

Advertising Agency: Barkley, Kansas City, USA
Chief Creative Officer: Katy Hornaday
Executive Creative Director: Berk Wasserman
Creative Director: Jo George
Associate Creative Director: Brandon Bennett
Senior Copywriter: Matt Wink
Executive Producer: Melany Esfeld
Producer: Hillary O’Rourke
Digital Producer: Richie Robbins
Strategy Director: Vaughn Allen
Associate Strategist: Katrina Chertkow
Social Director: Amy Do
Social Manager: Jake Mlnarik
SVP, Head of Channel Planning and Digital: Julie Levine
VP of Business Affairs and Talent Management: Anne Thomasson
VP of Data-Driven Marketing: Jessica Best
Email Marketing Manager: Corey Eaton
Junior Cinematographer: Amanda Moy
Creative Production Director: Dustin Schirer
Motion Designer: Haley Hennier
Senior Project Manager: Caty Neis
Client Experience Officer: Stephanie Parker
EVP, Brand Leader: Amanda Abar
VP, Brand Leader: Justin Sutton
Senior Brand Manager: Emily Healy
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