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Agency Network: 
Published/Aired: 
March 2012

Description

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.

Additional Credits:

Film advertisement created by 303 Group, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Dav Tabeshfar
Director: Corrie Jones
Production House: Zz Productions
Sound: Soundbyte
Music: Turning Studios
Edit / Post: Siamese
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Highest Rated

Imran.Ahmed's picture

GREAT WORK GUYS.... really deserve an APPLAUSE.

Imran.Ahmed
Activity Score 2
Other
DBB's picture

Loved it.
I actually started breathing in the middle :)

DBB
Activity Score 1216
bj-71's picture

Wow!! This is refreshing! not only work on speeding also on frashing back on lifestyle! love it!

bj-71
Activity Score 117
Prof's picture

whats the point of me having a lambo in germany then? ;)

great commercial, nicer approach to the subject and i didnt feel patronized. very well written too.

Prof
Activity Score 1449
Copywriter |

Quite really.

JeffP's picture

Very nice. Made me think, and rethink things.

JeffP
Activity Score 810
Marketing Manager at TomTom
TKoD's picture

Nice. But I am not sure it will change habits of "speed addicts"...

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
morse's picture

Very nice ad. Made me breathe in deep like DDB said.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fidele H's picture

I find it totally convincing! a bit long though...

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
jackmancer2017's picture

Beautiful. I love the poetic approach to this. Also, I'm not in tears from emotion but it's really strong.

jackmancer2017
Reality Check's picture

Nothing short of breathtaking.

Reality Check
Activity Score 2549
kleenex's picture

Long, but nice.

kleenex
Activity Score 58657
Web Designer/Developer
Boxey's picture

I like that it's long. It made me think about how rushed I am to get through commercials even. And right when I thought it should end, it became refreshing again. Nice spot. Well done.

Boxey
Activity Score 8879
Melaleuca In-House
Banray's picture

Couldn't have asked for a better inspiration to a Tuesday morning at work.

Banray
Activity Score 12
dollypoppin's picture

Got goosebumps all over while watching. Wish I wrote this. :)

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

YJ's picture

Very nicely done.

YJ
Activity Score 376
Art Director
miko1aj's picture

AWESOMENESS.

miko1aj
Activity Score 3086
Brainsugar's picture

"Published: March 2012". Sure of that? ;-)

Brainsugar
Activity Score 1631
Copywriter
s1bs's picture

very lekker!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Copy_ranter's picture

cringey and too long but great copywriting

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Hadrons's picture

It seems to be a new trend - philosophy mixed with cultural behavior with a dash of sunshine wrap in a nice advertising theme.
never the less - well done.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Pioneer 10's picture

Refreshing. Breaks the mould. Nice work 303.

Pioneer 10
Activity Score 3

Pioneer 10

PahaKeisari's picture

So true, so true. Very good work.

PahaKeisari
Activity Score 15
Art Director / pH Negative
alecoppe's picture

copy!!!

alecoppe
Activity Score 26
Art Director at M&C Saachi
alecoppe's picture

copy!!!

alecoppe
Activity Score 26
Art Director at M&C Saachi
CuriousPencil's picture

Beautifully written and directed, applauses all round.

CuriousPencil
Activity Score 4225
Copywriter
Imran.Ahmed's picture

GREAT WORK GUYS.... really deserve an APPLAUSE.

Imran.Ahmed
Activity Score 2
Other
Bartholomew's picture

brilliant...

Bartholomew
Activity Score 3
Anders Holm's picture

Perfrect. Great copy

Anders Holm
Activity Score 36
Copywriter at Apt AS
Lisbon freak's picture

Excellent, really!

Lisbon freak
Activity Score 496
Creative Director at Toronto
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