Also From This Campaign 8
Description
Film advertisement created by Fred & Farid, France for Weight Watchers, within the category: Professional Services.
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music
Highest Rated
Why is it so washed out?
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Why is it so washed out?
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u talkin about the whole campaign or the video in this one -_-
The whole campaign, the idea & the execution, is top flight !
We are talking to women with weight problems.
We should treat ourselves better, starting from the notion that our mouths are NOT ONLY food processors.
We shouldn't abuse it by shoving food in order to compensate.
Maybe by putting on extra lipstick, emphasizing how beautiful our mouths are, we might use our mouths for other purposes.. and start feeling like women again.
(lots of mouths) :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
The moving fish is horrible...
i dont understand the campaign, and i dont agree with "Hadrons" view of it, because in certain situations something disgusting gets inside the mouth (like fish) sometimes something unhealthy (candy) and sometimes something very healthy (vegetables) so i really dont get the message
Liking the vibe. It's weird.
Don't see any garbage disposal-food processor metaphor throughout the campaign. There's a pretty strong visual reference to oral sex (some more than others). In which case the line makes sense.
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