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Steeplechase

Agency Network: 
Published/Aired: 
November 2009

Description

Film advertisement created by WCRS, United Kingdom for Weetabix, within the category: Food.

Advertising Agency: WCRS, London, UK
Creatives: Larry Seftel, Dave Day
Agency Producer: Sally Lipsius
Production Company: Rattling Stick
Producer: Sally Humphries
Director: Ringan Ledwidge
DP: Jess Hall
Editing Company: Work Post
Editor: Rich Orrick
Post Production: The Mill
Producer: Gemma Smith
Colourist: Mick Vincent
Lead 3D: James Sindle
Lead 2D: Barnsley
Shoot Supervisor: Barnsley
Flame Assist: Adam Lambert, Zoe Cassey
Lead 3D: James Sindle
3D: Teemu Eramaa, Ivor Griffin
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Highest Rated

consolidated.db's picture

you're kidding right?

firstly, why would bolt be riding a horse?

secondly, what's a funnier image: a little jockey out running horses, or a huge sprinter?

im not going to say anything nasty, but no, it wouldnt be funny with ursain bolt. it's funny as is.

consolidated.db
Activity Score 545
Copywriter at Ad Land
jackmancer2017's picture

Would be funny if it was Ursain Bolt

jackmancer2017
consolidated.db's picture

you're kidding right?

firstly, why would bolt be riding a horse?

secondly, what's a funnier image: a little jockey out running horses, or a huge sprinter?

im not going to say anything nasty, but no, it wouldnt be funny with ursain bolt. it's funny as is.

consolidated.db
Activity Score 545
Copywriter at Ad Land
jackmancer2017's picture

no but i was just thinking it's a little bit unrealistic

jackmancer2017
Guest's picture

Advertising doesn't need to be realistic, by the way horse don't talk either

Guest
mcfly's picture

Jackmancer - I've just been to your website.

You need to actually do some ads and get a depth of knowledge before being qualified enough to comment.

And Usain is not spelt with an r in it.

mcfly
Activity Score 50
Graphic Designer
slowrider's picture

very nice directed and edited - thumbs up

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Nice example of telling stories to connect brands with audiences.

Guest
talkingisfree's picture

NICE

talkingisfree
Activity Score 2712
Art Director
Guest's picture

Saw this on TV the other night and it made me chuckle. Is the horse's voice Micheal Gambon?

Guest
krautland's picture

it's that old british way of coming up with a really fun and unexpected execution and then slapping a flat and dull line onto it at the end. it gets the job done but damnit, I wished they had worked a bit harder on that last piece. everything else here is fun.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

sweet mother of what is shiney and smells like lemons!

the whole movie is awsome but the line at the end ... comon!

on the other hand it's so mean that it doubles the awsome of the ad.

Guest
Guest's picture

this made me laugh!

Guest
Guest's picture

ha ha i like it

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
Guest's picture

nice

Guest
royschellekens's picture

Loose the absurdness. Take a real horse and a real sprinter and you get a convincing great film... Idea is nice btw!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Great. It's simply great. *****

Guest
Wordnerd's picture

that's a cool film. could be a LOT worse. like loosing the absurdness (no offence)

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

a short movie. beautiful art, beautiful music, beautiful photo.
a great ad: a great idea

Guest
art.vs.commerce's picture

The only funny bit is the horse talking. Why? Because it's not expected.

art.vs.commerce
Activity Score 566
Art Director
frcxshw's picture

Funny.

frcxshw
Activity Score 87
USA
Guest's picture

The line at the end is what makes the ad genius; without it there'd be no point. The whole idea of weetabix is that it's told to every child in Britain from a very young age that you'll become a superheroe-type person if you eat "50 weetabix a day". The final line takes years of pinpoint advertising on this, and uses it greatly as a punchline. Shame on the people above who said the last line let it down; you ignorant twats!!

Guest
Guest's picture

Just because there is a reason behind the line at the end, doesn't change the fact that it sticks out like a sore thumb. I'm not british, and I've never seen a weetabix ad before, but I understood the point of the punchline. And it almost ruined the giddy feeling I had after seing the film.

Still, it's amusing to see you call them twats for pointing out a valid letdown.

Guest
she_kai's picture

every morning i open this webside when i get in my office and find nothing new...till this moment i see the brilliant idea and excution like other...
thank the creative team

she_kai
Activity Score 221
Copywriter at TBWA
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