Investing for Humans

September 2017


Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.

Advertising Agency: Wealthsimple In-House, New York, USA
Executive Creative Director / Art Director: Mike Giepert
Executive Creative Director / Writer: Devin Friedman
Chief Product Officer / Writer: Rudy Adler
Art Director: Elsa Chiao
Photographer: Neil Bedford
Broadcast Producer: Greg Tharp / Hone Production
Agency Producer: Sharman Ordoyne
Production Company: Moxie Pictures
Director: Errol Morris
DoP: Igor Martinovic
Line Producer: Julie Ahlberg
Editor: Biff Butler / Rock Paper Scissors
Colorist: Tom Poole / Company 3
Post Production: Company 3, Nomad
Sound Designer: Steve Rosen / Sonic Union
Freelance Art Director / Designer: Maja Cune
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kleenex's picture

the spot is not that bad, but not great either.

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